August 31,2021 Roadmap Bakery & Pastry Edition 2024

Bakery products have played a vital role in consumers’ everyday rushing lifestyle for convenient, delicious, and on-the-go meals. The bakery industry in Thailand is quite dynamic and has significant growth. New bakery items launched recently focused on exciting taste combinations and healthier approaches such as low-cal, allergens-free, and health-beneficial ingredients. It is challenging for bakers and manufacturers to catch up with these trends and apply food sciences in product development to meet each target market’s needs and increase business opportunities.